Online shopping scams have surged by over 30% during the holiday season, making it essential for consumers to stay alert. With the rise of AI, scammers are now using more sophisticated methods to deceive shoppers, making it easier for them to get duped. The information below will help Tampa Bay consumers and visitors recognize and avoid AI-driven holiday shopping scams.

Common Tactics Used in AI-Powered Holiday Shopping Scams

AI-Generated Phishing Emails

AI can create highly personalized phishing emails that make them harder to spot. For example, a recent campaign used names, purchase history, and personal preferences to craft emails that appeared legitimate.

• Actionable tip: Always check the sender’s email address and hover over links to see the actual URL. Look for typos or odd domain names that might indicate a scam.

Fake Online Stores & Social Media Ads

Scammers create convincing fake online stores and targeted ads using AI, fooling many into making purchases on sites that don’t exist. Studies show a 50% increase in fake online stores during the holiday shopping season.

• Actionable tip: Before you buy, verify online stores by checking for secure payment options, reviews, and user feedback.

Deepfakes and Impersonation

AI-generated deepfakes can impersonate trusted brands or influencers, further complicating efforts to spot scams. A cybersecurity expert recently stated, “The rise of deepfake technology poses serious risks for consumers.”

• Actionable tip: Look out for any inconsistencies in videos or images that seem odd or out of place.

Recognizing Red Flags in Online Deals

Unbelievable Prices & Deals

AI can craft deals that seem too good to be true. Common examples include high-end electronics advertised at only $50.

• Actionable tip: Use a price comparison tool to check that prices are in line with market value before committing to a purchase.

Suspicious Websites & URLs

Fake websites look remarkably real, thanks to AI.

• Actionable tips:
  • Always check for HTTPS in the URL to confirm a secure connection.
  • Look for unusual domain names, especially ones that mimic legitimate brands.

Pressure Tactics & Urgency

Many AI chatbots employ urgent messaging to push customers into buying quickly. An example includes pop-ups that state, “Stock running out in 5 minutes!”

• Actionable tip: Take your time to make informed decisions. If a deal feels rushed, it might be too good to be true.

Protecting Your Personal Information During the Holiday Shopping Season

Strong Passwords & Multi-Factor Authentication

Using strong, unique passwords and enabling multi-factor authentication (MFA) helps secure your accounts.

• Actionable tips:
  • Consider using a password manager to keep track of your passwords.
  • Follow the instructions on platforms to enable MFA for added security.

Secure Payment Methods

Always opt for secure payment options to safeguard your financial data.

• Actionable tips:
  • Avoid using public Wi-Fi for online purchases.
  • Familiarize yourself with different payment security features such as virtual cards or secure wallets.

Monitor Your Accounts Regularly

Regularly review your bank and credit card statements.

• Actionable tips:
  • Set up alerts for unusual transactions.
  • Report any suspicious activity as soon as possible.

Reporting and Seeking Help if You Become a Victim

Reporting to Authorities

If you fall victim to a scam, report it to the FTC or local authorities.

• Actionable tips:
  • Gather all evidence related to the scam.
  • Provide detailed information, including dates, amounts, and any correspondence.

Contacting Your Bank/Credit Card Company

If your financial details are compromised, immediately reach out to your bank or credit card company.

• Actionable tips:
  • Dispute any unauthorized charges right away.
  • Know the steps to take if your identity is stolen, like placing a fraud alert on your credit report.

Seeking Help From Consumer Protection Agencies

Many agencies can assist you if you fall victim to online scams.

• Resources:
  • FTC Consumer Information
  • Cybersecurity & Infrastructure Security Agency

Stay Safe and Enjoy the Holidays

Staying vigilant while shopping online can help you avoid scams this holiday season. Keep an eye out for phishing emails, unbelievable deals, and suspicious websites. Share these tips with friends and family to ensure they remain safe while enjoying their holiday shopping experience.

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(Image credit: ABC7 Chicago)