Businesses in Crystal River are eagerly anticipating a surge in visitors following the opening of the second phase of the Suncoast Parkway expansion — part of a larger three-phase project that will soon connect Tampa more directly to Crystal River. The Parkway’s newest section is already having local business owners looking ahead to brighter economic prospects.

A Roadmap for More Visitors

The recent opening of Phase Two brings the toll road closer to Crystal River, improving accessibility from Tampa and Orlando — two major population centers and key sources of tourism. The final phase, still under construction, will extend the Parkway 5.5 miles north to County Road 495 in Crystal River, with an anticipated completion date in late 2026 or into 

Local Businesses Ready for the Influx

Business owners are already making plans for what they hope will be a substantial increase in foot traffic. At Paddletail Waterfront Adventures, which offers kayak rentals, manatee encounters, lodging, and more, managing director Paul Cross says business has long relied on seasonal tourism, especially during the winter months and the manatee season.

“We really look forward to being in the shop when manatee season kicks off … We’re excited about being in a location that people will walk by … they’re going to see us.” — Paul Cross

He noted that visibility and accessibility are improved now that the road is closer, with more people driving in who may not have known about Crystal River before.

Crystal River’s Tourism on the Rise

The area had already broken its own records: Crystal River welcomed over 1.6 million visitors in the past summer season — the most in its history. Tourism Director Auvis Cole believes that the upgraded accessibility thanks to the Suncoast Parkway will only help increase that number, not just from the Tampa market but internationally.

Cole said: “Connectivity to Tampa being an hour away right now … it’s huge for the destination in our continued growth and development.”

Looking Ahead

With the new Parkway section now open, local entrepreneurs are not just hoping for more visitors — they’re preparing for them. Plans for expanding facilities, improving visibility, and providing more services are in motion.

The full extension, expected by late 2026 or into 2027, will likely cement Crystal River’s position as a more easily accessible destination for both regional and international tourists — and give businesses more reason to be optimistic.

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(Image credit: Citrus County Chronicle)

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