Every year, thousands of families flock to Pinellas County’s beaches for spring break, making it the busiest season for local businesses.

At Larry’s Ice Cream and Gelato, owner Alison Herman showcases an array of sweet treats, but business has been sluggish since hurricanes Helene and Milton hit.

“Being closed for weeks took a big financial toll on us. Even after reopening, foot traffic has been lower because the beach just isn’t as busy,” Herman told WFLA.

Her shop, a city staple since 1984, suffered significant losses, with thousands of dollars in inventory ruined by Hurricanes Helene and Milton.

City officials hope the influx of spring break tourism will bring much-needed relief to struggling businesses. According to city spokesperson Marc Portugal, more than 3,100 storm-related permit requests have been filed, with over 2,100 already approved for home and business repairs.

While officials welcome the seasonal crowds, they acknowledge the area is still recovering.

“Visitors will notice fewer restaurants open, as some are still rebuilding. Some hotels are aiming for an April reopening, while others may not return this season. It’s tough, and we hate to see businesses struggle,” Portugal explained to WFLA.

Despite the challenges, beach access points and public parking lots remain open. Visitors will also see ongoing dune restoration and shoreline recovery efforts.

Herman remains committed to her community, even through tough times. “We’re here to stay,” she said.

Embracing the new normal, she’s ready to welcome spring breakers, no matter what. “This year may not be like last, but we’ll do our best to make it great,” she added.

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