One of Manatee County’s major employers, Tropicana, faces potential bankruptcy amid a struggling citrus industry.

Sales for Tropicana brands have declined, leading to reduced profits. The company grapples with rising prices, intensifying competition, and shifting market trends.

A notable example of Tropicana’s financial difficulties: CNN reports that a European private equity firm recently extended a $30 million emergency loan to the company.

Additionally, supply shortages have been exacerbated by hurricanes Helene and Milton.

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One response to “Tropicana’s Financial Woes Reflect Broader Citrus Industry Challenges”

  1. […] consumers cutting back on orange juice and citrus growers shutting down operations, even major brands like Tropicana are struggling to stay competitive. As developers seize the opportunity to build homes on lands once dedicated to orange groves, many […]

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