Tampa Bay crafters are facing a tough reality as Joann, formerly Joann Fabrics and Crafts, prepares to close all 800 locations nationwide. The shutdown, driven by shifting shopping habits, leaves many searching for new sources of fabric and supplies.  

On Thursday, customers flocked to the Brandon store after word spread that the beloved chain would soon disappear.  

“She told me, ‘Did you know they’re closing all of them?’ and I was like, ‘Ahh man,’” said Mishelle Delfrate, a Wimauma resident who relies on Joann for sewing and scrapbooking, told WTVT Tampa Bay. “It’s not like Michael’s—it’s a true fabric store. Where do I go now?”  

Local shop owners like Carmen Wilson, who runs Gigi’s Fabric Shop in Brandon, share the disappointment.  

“I was really hoping they wouldn’t close,” said Wilson, who has been in business for 13 years. “I remember going there back in ninth grade for fabric. It’s sad to see it go.”  

Experts say Joann’s demise is another sign of online shopping reshaping retail.  

“For years, we’ve been watching brick-and-mortar stores struggle as consumers prioritize convenience,” said Seckin Ozkul, an assistant professor at USF’s Muma College of Business. “More demographics are shifting to online shopping, whether for ease or safety.”  

Local Businesses Step Up

Some independent craft stores, like Gigi’s, are adapting by strengthening their online presence.  

“We see the industry moving online, which is why we created JukiJunkies.com,” Wilson said. “But we still encourage customers to call us—we’ll help coordinate their needs.”  

As Joann locations empty their shelves, shoppers scramble for alternatives.  

“I have no clue what I’m going to do,” said Elissa Milanes, a Riverview dog groomer who sews bandanas for clients. “I’m just trying to stock up now.”  

Some fear limited options at smaller stores.  

“Independent shops have smaller selections,” Delfrate noted. “Joann was my go-to for fabrics. I don’t know what will replace it.”  

Wilson hopes small businesses can step in to fill the gap, and she’s expanding her inventory to meet demand.  

“I’m thinking about offering a wider variety of fabrics,” she said. “I don’t know exactly what yet, but I’m studying and planning.”  

She encourages the community to support local stores for the personalized experience big retailers lack.  

“It’s sad that in-person shopping is fading, but I’m glad our store still offers a place where people can touch and feel fabrics,” Wilson said.  

She also warns customers about scam websites posing as Joann with fake discounts. Shoppers should verify domains before purchasing. Joann gift cards will be accepted through Friday. 

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