Following last year’s hurricanes, the iconic “crown jewel” of Florida’s Gulf Coast is preparing to welcome guests back to its luxurious and timeless retreat.

Just days after celebrating its 97th anniversary, the Don CeSar — famously known as the “Pink Palace” — announced on Facebook that it plans to reopen in late Q1 this year, though the exact date remains unconfirmed.

The resort sustained damage from the hurricanes, but essential repairs are underway, and upgrades to many of its amenities are in progress.

During its initial reopening phase, the hotel will operate with limited services while completing “exciting” renovations to all ground-level facilities. The Maritana Restaurant will temporarily offer three daily meals, and the Lobby Bar will double as a morning coffee spot and an evening cocktail lounge.

Guests can still enjoy access to the spa, a pool, and the beach when the doors reopen, according to hotel updates.

A Glimpse into the Don CeSar’s Storied History

The Don CeSar was unveiled in 1928 on St. Pete Beach, a grand tribute by Thomas Rowe to his lost love, perfectly embodying the opulence of the Gatsby era. Tragically, Rowe passed away from a heart attack in the hotel’s lobby in 1940, leaving the property to his estranged wife.

During WWII, the U.S. Army purchased the hotel, transforming it into a sub-base hospital and later a convalescent center for returning airmen. By 1969, the building, under Army ownership, had fallen into neglect.

Following years of extensive restoration and significant financial investment, the Don CeSar was listed on the National Register of Historic Places in 1974.

Over the decades, the Pink Palace has graced several films and music videos, solidifying its place as a cultural and architectural landmark.

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(Image credit: Sarasota Magazine)